Dairy Queen and Dasher Media
Client: Dairy Queen
Duration: Winter Season, October to March
Scope: Regional – 11 Community Hockey Rinks in Minnesota coinciding with local restaurant locations.
Campaign Objective: Promote an expanding line of Burgers in the winter months when ice cream sales are naturally down.
Target: Mothers and Families with Kids
Program Summary: A Pair of 8’ Dasher Boards were posted throughout 11 Minnesota Community Rinks for the winter hockey season. In addition, two ice stencils that were also installed under the ice for the full calendar year.