Go Gurt Fizzix Amusement Park Experience

Client: General Mills, Yoplait Products division

 

Duration: Full season, Mid May to September

 

Scope: National – 45 Amusement Facilities, in selected Priority Markets.

 

Campaign Objective: Create an engaging, non-traditional advertising opportunity on a national scale for Go-Gurt’s new product line, Fizzix.

 

Target: Parents with children ages 9-14

 

Program Summary: Participating Parks were given a 10”x10” branded tent, Staff apparel, coolers, Thermometers, water bottles and temporary tattoos for the Brand Activation Centers. Samples were shipped to the park directly with shipments staggered to alleviate the storage requirements. Sampling took place within the park out of the Brand Activation Centers providing guests with a sample of Go Gurt’s new product Fizzix.

 

Program Details:

• Brand advertising placements within the AMI Information Systems in some 155 locations
• In Park Sampling within Brand Activation Centers with branded tents, tables, & coolers
• Branded staff apparel
• Branded Water Bottles and Temporary Tattoos were also included
• 1 Million Go Gurt Fizzix samples distributed