Dasher Media/Minor Pro Hockey

Client: State Farm Insurance

 

Duration: Winter Season, Q4, October to December

 

Scope: Regional – Specific Priority Markets

 

Campaign Objective: Create a specifically targeted campaign for State Farm Agents featuring local agents servicing each specific priority market area, throughout the state of Maine.

 

Target: Parents & home owning Adults

 

Program Summary: Custom creative executions featuring three distinct agents under the brand campaign theme for “You’re a Neighbor, Not a Number”, at State Farm.

 

Program Details:

• Opposing Dasher Board creative placed at strategic areas of each venue to maximize on site visibility as well as local television exposure.
• Venues also presented on site hospitality and entertaining options for local agents to exploit.