University of Southern Maine and Dasher Media
Client: University of Southern Maine
Duration: Winter Season, October to March
Scope: Regional – 11 Community Hockey Rinks in 3 Target Markets throughout Maine and New Hampshire
Campaign Objective: Promote enrollment to University of Southern Maine within 7 community Hockey Arenas and 2 Minor Pro Hockey arenas throughout 3 target markets in Maine and New Hampshire.
Target: Families with teenage children
Program Summary: A Pair of 8’ Dasher Boards were posted throughout 7 Community Rinks and 2 Minor Pro Hockey Rinks for the winter hockey season.