Young upscale, educated parents who bring their kids to the games in both the suburbs of urban markets and the heartland of America.
Typical Spectator:
- 59% are Male/41% Female
- 68% 18-44
- 56% are families with one or more children
- 61% attended or Graduated from College
- 66% have a household income of $50,000+
- 74% own their own home

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Although professional hockey is predominantly a male oriented sport, the passionate fan base Minor Pro hockey enjoys is comprised of males, females and families a like.

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Although professional hockey is predominantly a male oriented sport, the passionate fan base Minor Pro hockey enjoys is comprised of males, females and families a like.
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